A new poll suggests that support is dropping among all Americans for Taylor Swift’s efforts to encourage her legions of fans to vote in the upcoming elections.
Fifty-three percent of voters questioned in a Monmouth University national survey released on Thursday said they approved of Swift’s voter encouragement efforts — which she did last week in a social media post following the first and potentially only debate between Vice President Kamala Harris and former President Trump.
Swift, in her social media post, also endorsed Harris in the race to succeed President Biden in the White House.
Support for the pop star’s voter participation efforts is down 15 points from 68% in a Monmouth survey conducted in February, when Swift was in the spotlight for a debunked conspiracy theory surrounding the presidential election and the Super Bowl.
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Taylor Swift attends the Kansas City Chiefs’ game against the Baltimore Ravens at GEHA Field at Arrowhead Stadium in Kansas City, Missouri, on Sept. 5. (David Eulitt/Getty Images)
A baseless conspiracy theory at the time suggested that Swift was involved in a covert government plot to help President Biden win re-election.
Swift endorsed Biden in the 2020 presidential election and for years has encouraged her fans to vote.
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The president suspended his re-election campaign following a disastrous debate performance in late June with Trump, and Harris replaced Biden two months ago atop the Democrats’ 2024 national ticket.
The new poll indicates that while support for Swift’s voter participation efforts remains high among Democrats — 87% in the new survey, unchanged from February — support has, not surprisingly, plunged among Republicans from an already low 41% earlier this year to just 20% now. Support among independents dropped from 73% to 52%, according to the survey.
Former President Trump and Vice President Kamala Harris shake hands at their debate in Philadelphia on Sept. 10. (Doug Mills/The New York Time/Bloomberg via Getty Images)
“Republicans were wary of Swift all along. What we don’t know is whether this will have any effect on the part of her fan base who already leans right,” Monmouth University Polling Institute director Patrick Murray highlighted in the poll’s release.
More than 400,000 people clicked on the vote.gov website in the 24 hours after Swift’s endorsement of Harris in a post that also included a link to the voter registration website. What’s unclear is how many of those people will actually end up voting and whom they’ll support in the presidential election.
Trump initially downplayed Swift’s endorsement of Harris in a “FOX and Friends” interview the morning after the debate.
Former President Trump raises his fist as he departs a campaign event at Nassau Coliseum in Uniondale, New York, on Wednesday. (AP Photo/Alex Brandon)
But on Sunday, Trump turned up the temperature, writing “I hate Taylor Swift” in a social media post.
The Monmouth University poll was conducted from Sept. 11-15, with 803 registered voters nationwide questioned. The survey’s overall sampling error is plus or minus 3.9 percentage points.
Paul Steinhauser is a politics reporter based in New Hampshire.
