5.6 C
New York
Saturday, March 23, 2024

The Oral History of Tinder's Alluring Right Swipe

In the four years since Tinder’s launch, the right swipe has become the prevailing signifier of our generation—shorthand for like, lust, and (possibly, hopefully, finally) love. It was no accident of design. Tinder’s creators knew they had to make online dating fast, delightful, intuitive—and a little physical. Fans of celebrated UX designer Loren Brichter, who created the pleasingly tactile pull-to-refresh feature now used by most apps, the team eventually stumbled on an iconic gesture of their own. Of course, the origin story includes the requisite happenstance and serendipity, plus a touch of controversy. But everyone agrees on one thing: Without the swipe, there would be no Tinder. And we might all be going home alone tonight.

Meet the Tinder Team

Sean Rad

CEO

Jonathan Badeen

Chief Strategy Officer

Ryan Ogle

CTO

Dinesh Moorjani

Former Hatch Labs CEO

Related Articles

Latest Articles