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Saturday, April 20, 2024

The Story of Apple, in Two Iconic Buildings

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Infinite Loop, Apple’s former headquarters

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The Ring, Apple employees’ new home base


In the spring of 1993, employees of Apple Computer began moving into a new campus in Cupertino, Cali­fornia. It had six buildings set around an oval street, which was named, in a wry bit of geek humor, Infinite Loop. It was there, from a fourth-floor office in 1 Infinite Loop, that Steve Jobs would conjure into being the iPod, the iPhone, the iPad, and generations of Macs. Last year, under CEO Tim Cook, the company moved to a new campus costing a reported $5 billion and anchored by a loop of its own: a vast, glass-walled building in Apple’s famously spare aesthetic that looks like an alien mother­ship. The campus is called Apple Park, but everyone knows it as the Ring.

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