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This Vizio OLED Is Our Favorite Black Friday TV Deal

I've been obsessed with the perfect contrast of OLED displays for years, but they've always been pretty darn expensive. Until recently, a 55-inch OLED would cost you upward of $1,500—on sale. That's why I'm so excited about Vizio's Black Friday special. The manufacturer has cut the price of its 55-inch 4K TV by $400, meaning you can finally get OLED for under $1,000, and that makes it the most impressive of all the Black Friday TV deals we like this year.

OLED (organic LED) TVs work differently than traditional backlit displays, because each pixel acts as its own backlight, instead of being lit by a separate light source. It means one thing: nearly perfect black levels. When a pixel is "off" on an OLED, it's truly off—no light bleed at all. This makes shows like The Mandalorian, which uses a lot of dark contrast, look astonishing.

Vizio's 55-Inch 4K OLED TV costs $900 ($400 off) at Best Buy

For comparison, LG's cheapest OLED TV costs about $1,200 and the excellent Sony A8H OLED TV is about $1,500.

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Is Vizio's 4K OLED TV Right for You?

I haven't spent enough time with the Vizio OLED to write a full review, but I currently have one in the testing room and have been putting it through its paces for about a week. So far, so good. It looks every bit as fantastic as its more expensive counterparts from LG, with gorgeous contrast and a super-thin screen. That's no shock, given that the panel inside the Vizio is made in LG's factory (as are all OLED TV panels on the planet).

Another thing Vizio's TV has in common with LG models is HDMI 2.1 ports, which enable it to play 4K games at a 120-Hz refresh rate with next-gen consoles like the PlayStation 5 and Xbox Series X. It lacks Nvidia G-Sync support though, something you'll find on the pricier LG CX, so serious PC gamers should probably look elsewhere.

As far as the TV's interface, I like Vizio's SmartCast system. It allows you to easily access media from phones and built-in apps. It's even got a center pedestal mount instead of feet on each side of the TV, so you can easily fit it on old TV stands from the pre-flatscreen days.

The only downside to OLED is that if you tend to only watch channels like CNN for days at a time (never turning off your TV) with lots of static graphics, they can encounter some burn in over the months/years. We've never had this happen in practical use and don't believe it should deter you from the tech.

Updated November 26: We've added a couple competitors and a few more details to this deal post.

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